Investor Brief: BoutCard.TV
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BoutCard.TV gives small and regional fight promoters the ability to sell PPV livestreams of their events.
The OnlyFans Growth Engine: Viral Acquisition
A key strength of BoutCard.TV is our organic, promoter-led acquisition model, similar to the explosive growth seen by platforms like OnlyFans.
- Built-in Marketing: When a promoter subscribes and lists their fight on BoutCard.TV, they become our primary marketing engine.
- Mutual Growth: As the promoter markets their own PPV livestream to their dedicated fan base, they simultaneously promote BoutCard.TV.
- Lowered CAC: This creates a viral loop where our platform grows exponentially as promoters help themselves, significantly reducing our direct customer acquisition costs.
High-Impact Celebrity Events: The Million-Dollar Multiplier
Beyond our regional baseline, BoutCard.TV is uniquely positioned to host Celebrity Combat Sports. Leveraging our AWS-backed infrastructure, we provide a standardized “toll booth” for high-influence creators and artists.
- Social Influence Integration: By hosting influencers like Charleston White, Big Lex, or KoldKilla, we tap into millions of existing followers for instant, massive digital volume.
- Mainstream Crossover: High-profile matchups (e.g. Waka Flocka Flame) represent “Event-Based” revenue spikes that can generate millions in net revenue from a single night of activity.
- Strategic Access: Led by Debbie King, our management team is actively negotiating with marquee talent, utilizing her deep-rooted connections in the entertainment and boxing industries to secure exclusive celebrity content.
The Livestreaming Advantage
We are witnessing a global explosion in interactive media as platforms like Amazon Live, Facebook Live, and YouTube Live redefine how audiences consume content. BoutCard.TV is bringing that same high-engagement experience to combat sports fans worldwide.
The $12.6B Market Opportunity
There are over 500,000 regional and amateur bouts annually worldwide across Boxing, MMA, and Muay Thai. Most currently have no digital broadcast strategy. With 45,000+ academies in North America alone, BoutCard.TV is the standardized “toll booth” for this fragmented market.
Authority & Management Team
- Herman Garner, MBA (Founder & CEO): A Licensed Promoter and Media Executive with deep production roots. Herman combines decades of live event logistics with advanced business strategy to bridge the gap between regional combat sports and global digital monetization.
- Deborah “Debbie” King (Chief Strategic Officer): A Hall of Fame strategist and the daughter of legendary promoter Don King. Debbie was the youngest recipient of the IBF “Manager of the Year” award and served as a consultant for Don King Productions, managing multiple world boxing champions. Beyond the ring, she was a powerhouse in the entertainment industry, serving as an instrumental force behind major historic tours, including the Ice Breaker Tour featuring Tupac Shakur, the Ghetto Boys Reunion Tour, and the Bad Boy Entertainment Tour featuring Notorious B.I.G..
- Nate Tubbs (VP, Combat Operations): A world-ranked Heavyweight Contender (24-4, 20 KOs) known for his historic first-round knockout of Hall of Famer Tyrell Biggs. As the Founder of the Ohio Boxing Hall of Fame, Nate provides the platform with undeniable “fighter-first” credibility and deep-rooted connections to regional promoters worldwide.
- Marcus Nall (Director of Fighter Relations): A dedicated athlete advocate and the voice behind “Ohio Runs Boxing”. Marcus manages the critical relationship between the technology and the talent, ensuring that fighters and their camps are positioned to maximize their individual digital revenue through the BoutCard.TV ecosystem. His influence across the regional circuit is a primary driver for platform adoption.
| Revenue Source | Calculation Logic (Annual) | Projected Gross Volume | BoutCard.TV Net Cut |
|---|---|---|---|
| PPV & VOD Sales | 1.08M Total Sales (Live + VOD) | $19,800,000 | $3,960,000 (20%) |
| Digital Advertising | Interactive Lead-Gen Partnerships | $6,000,000 | $4,200,000 (70%) |
| Celebrity Event Upside | Marquee Performance Projections | $5,000,000 | $1,000,000 (20%) |
| PHASE 1 TOTALS | Annual Operational Baseline | $30,800,000 | $9,160,000 |
Annual Revenue Scaling: Phase 1 (with DraftKings)
| Revenue Source | Calculation Logic (Annual) | Projected Gross Volume | BoutCard.TV Net Cut |
|---|---|---|---|
| PPV & VOD Sales | 1.08M Total Sales (Live + VOD) | $19,800,000 | $3,960,000 (20%) |
| Digital Advertising | Interactive Lead-Gen Partnerships | $6,000,000 | $4,200,000 (70%) |
| Betting Affiliate Revenue | Hybrid CPA & RevShare Model | $32,400,000 | $32,400,000 (100%) |
| Celebrity Event Upside | Marquee Performance Projections | $5,000,000 | $1,000,000 (20%) |
| PHASE 1 TOTALS | Annual Phase 1 Baseline | $63,200,000 | $41,560,000 |
Monetization Logic: Projections assume a 1:1 conversion ratio (1,500 streams per event for promoters attracting 1,500+ in-person fans). Betting revenue utilizes a “Hybrid Model”: for new users, we capture a one-time CPA (Bounty) of $150–$250; for existing users, we utilize Lifetime Revenue Share. This ensures every viewer is monetized regardless of sportsbook status. Advertising ($10k/event) focuses on high-value lead generation for legal, equipment, and supplement partners, significantly outperforming traditional CPM-based display ads.
The Production Reality: While we utilize an AWS technical backbone for low-latency delivery, we embrace the authenticity of regional combat sports where fans recognize that action is often shot with practical, localized setups. This speed is independent of the device sending the stream—be it a phone or multi-camera setup—and is a specific requirement to support interactive betting through platforms like DraftKings.
Scaling the Gate: Phase 2 & 3
- Phase 2: National Expansion (1,000 Gyms): Scaling the 200-gym pilot across the major US fight markets, targeting $200M+ in high-margin net revenue.
- Phase 3: Global Scale (5% Market Share): Capturing just 5% of the 500,000 annual global bouts establishes BoutCard.TV as a multi-billion dollar industry leader and the standardized “toll booth” for the sport.
Current Seed Bridge Round
With our fully functional, self-serve onboarding engine now live and market-ready, BoutCard.TV is ready for immediate national scale. Funding is being raised to launch our Phase 1 Land Grab, specifically to expand our regional sales force and secure first-mover advantage across the most active fight circuits in the Midwest and beyond. This capital will be deployed to drive high-volume gym acquisition and maximize the interactive betting pipeline. This round is available via SAFE (Simple Agreement for Future Equity).
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